The Buzz: Social media is trending down and of no use to your business. The Anti-Buzz: It is still be a good tool and will undoubtedly be more so in the future. Once again we are abuzz about social media and its use for you, the dentist and so I thought I would weigh in again, as time has granted all [...]
On 12.29.11, In APPs, Blogs, Connectivity, Social media, Social networking, Trends in Dentistry, by Dr. Ken Serota
Watch out for the literal avalanche of QR codes on store windows, advertising pages and if you’re really really really on top of your social media marketing game, the dental world is going to figure out how to use them to drive every aspect of a practice. THEY ARE THE ELECTRONIC BUSINESS CARD, PROMOTIONAL PROJECT, [...]
It’s not encryption per se that is agitating me, it’s the implementation of the mandate and the cost considerations, particularly if iTrans doesn’t meet the standard, which would require a simple comment to clarify. What I can find is from the US OF COURSE, nothing in Canada or Ontario to be found………….The second article is [...]
Have tried the honey technique to get folks to chatter about impending encryption issues in Ontario for inter-collegial communication, but to no avail, to no email as well. Take a gander at the iTrans promo piece from the JayZCDA (bolded up and italicized – you know why)……….then ask yourself why it’s being recommended for communication [...]
On 11.06.11, In Burn out, Elearning, Electronic Health Records, Innovations in dentistry, Social media, Social networking, by Dr. Ken Serota
You’re a retired dentist, now what……….golf, travel, trophy wife??? It boggles the mind that a vast reservoir of applied science and knowledge is about to depart our profession in droves…………….consider the obvious…………….. Grab a peak at http://www.newmiled.com/nme/955 – and find a vehicle, an association, an institution to support what is being described for DENTISTRY – in [...]
If you’re reading this, you’ve been blogged Social media has changed the landscape in health care. Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get [...]
From Dentistry Today – October 6th, 2011 IRVINE, Calif. - (October 5, 2011) – J. Morita USA announces the launch of their new Facebook page. In promotion, licensed dentists that “like” the page will be entered to win a Root ZX mini, the company‘s new apex locator, through October 30, 2011. J. Morita USA has entered into [...]
On 09.20.11, In APPs, by Dr. Ken Serota
iPADS and Dentistry – nuff sed…..iOS 5.0, the latest iteration of the Apple mobile platform operating system is due out……watch for the explosion…..do check out the image as it MUST in due course become “de rigeur” for reps and their companies.. Get Results For Dentists Top Points: 1.,,) It’s important to remember that an iPad [...]
On 09.08.11, In Social media, by Dr. Ken Serota
From MedPageToday’s – KevinMD.com – by Susan Guirleo I sense a movement in health care circles from, “no way we’re doing that social media,” to “ok, we get it social media is important, now what?” This is good to see. But like all things new,we’re experiencing some growing pains. Some health care providers take to social media [...]
On 08.18.11, In Implantology, by Dr. Ken Serota
Most dental companies have woken up to the power of social media/networking. They understand that viral marketing is as effective perhaps more so than real time events. Neither contraindicates the other, but together they offer a synergy the dental industry has never seen before. Would that most could see the value of social networking, discussion [...]
On 08.06.11, In Blogs, Marketing strategies, Orthodontics, Social media, Websites, by Dr. Ken Serota
Was reading WebMD and then noticed an ad on the right side of the page……..HUH, OH!!! Then I clicked and………………. WOW!!! Sob……… the American Association of Endodontists spent millions on advertisements as well……………RADIO ads and TV ads at 3 in the a.m. Is it too late to become an orthodontist..???
On 08.04.11, In APPs, by Dr. Ken Serota
It boggles the mind… Here are 15 reasons why your dental practice Needs an iPad: Using the KeyNote app you can show your patients powerful before and after pictures in a creative presentation. Have more than one office? Conduct a staff meeting that all of your offices can participate in by using the GoToMeeting or Webex app. Are you a [...]
SEO – search engine optimization – the sine qua non of your website/blog/social media efforts – say no more. There was a time in this fair land the railroads did not run, and no one had a website ………the former was over a century ago, the latter barely a decade ago …………what a difference a [...]
Sun Dental Labs, a full-service US-based dental lab – has created the Find A Dentist Directory Program for their Sunflex® partial denture product. This is an online database of Sun Dental Labs’ dentists that will be found on www.sunflexpartials.com. “Our Customer Service Team receives daily calls from patients looking for Sun Dental Labs’ products,” states [...]
Certain scenarios are obvious; if you realize that the concept of unchallenged authoritarian control is the olde road and must be reframed if the new road is to have an effective and truly collaborative purposeful partnership …..well then…. Extrapolate the transparent (pick the subject matter) in dentistry from your local/regional/provincial or national association and introduce [...]
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Catherine Wilson
Catherine is an award-winning journalist and Editorial Director of Oral Health Journal. She oversees a 17-person editorial board and 16 contributing consultants for Oral Health. She is on the advisory committee for George Brown College’s Dental Hygiene Program.