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Tag: marketing strategies

Follow the bouncing cursor REDUX

Take the concept of the previous blog – all you need to do to review past entries is click the masthead and then either review by category or by month in archives. The point of any PUSH technology or as we now know it, social media, is “CONNECTIVITY” and delivery of content to any platform [...]

Montreal Dentist discusses the choices in dental implants

Series of YOU TUBE vignettes by Yvan Tesolin……..build the buzz, build the brand Click on the YOU TUBE logo and watch the entire series and then PONDER!!!! http://www.centredentairetesolin.com In Montreal Canada and faced with finding the right dental implants for your dental cosmetic smile reconstruction? What dental implants do you choose? Dr. Yvan Tesolin,local Montreal dentist [...]

Zoom, zoom!

It’s not a new concept, it’s not a revolutionary concept, but it is, in the author’s opinion, the inevitability of how sales by corporate dentistry will flourish, especially when they grasp how social networking can explode the monetization of sales.  A company like Apple is destined to become the largest company in the world because [...]

On a clear day you can see “the obvious”

The world of online “forever” just got even better. YouTube wants to help you make your own practice animations for patient education purposes. Granted it will take time, but with MacOS Lion about to launch and iMovie used by most 6 year olds to document their summer at camp, the time has come to learn [...]

Does your practice advertise on LivingSocial.com?

It continues to grow and grow and grow…….curiouser and curiouser and curiouser. It’s hard to tell the impact of all these social networking sites as they are still so seminal, however, everything is grist for the mill.  Click on the link below……GroupOn has spawned an unbelievable number of similar style sites and “someone” is using [...]

The geeks to war – it’s the IT spring or summer

There’s something almost ribald and Bacchanalian about watching the tech companies go after each other for the next killer APP and market share. With a soupcon of painting outside the lines, your dental practice will benefit…….no sooner does Google release Google + and Hangout, than Facebook – well read the article Related articles I’m Not [...]

Dental Marketing Canada Launches in Montreal

Dental Marketing Canada is a rising company focusing at dental marketing online for local dentists throughout Canada. Such modern techniques are being used throughout the world as a cutting edge advertising system exposing businesses to all internet users. Through such exposure, companies such as Dental Marketing Canada both increase clientele lists and a good monthly profit [...]

San Diego’s The Super Dentists™ soar into theaters with a first-of-its-kind 3D action film to show kids the fun way to fight cavities

From PR*Urgent – a free press release service San Diego, CA, May17, 2011– Move over Superman and Batman, there’s a new team of super heroes in San Diego and they aren’t sugar-coating anything. The Super Dentists,San Diego’s pediatric and orthodontic specialists servicing Oceanside,EastLake, Chula Vista and surrounding communities, have teamed up with San Diego’s Breadtruck [...]

Netsertive launches dedicated dental industry offering

From Dental IQ May 16, 2011 RESEARCH TRIANGLE PARK, North Carolina–Netsertive, an online ad technology company, has announced the creation of a dedicated dental industry offering. To read more about social media, go to social media. The offering is in response to the growing need for dental practices to better target local consumers and be discovered [...]

Alcohol-serving dental office causes stir, community shaken not stirred

This is a followup to a recent blog entry….in a way, it’s your morning smile, burp! HOUSTON (KTRK) – Ever heard about taking a drink to take the edge off? One Houston dentist is offering a beer or glass of wine to patients in the waiting room. It’s going over well with the patients we met,but [...]

Evidence based marketing – Office centric APP for your website

Trends come from sifting data and watching how processes evolve. The following addresses Facebook Places, Gowalia and Foursquare, all of which relate to location based mobile check in services. Ask yourself the obvious, will this impact on you in the next year, 3, 5 re; your practice growth. Image by Anthony Quintano via Flickr Almost one [...]

9 Reasons You Should Consider Digital Case Presentation in Your Practice

From Dental Heroes – Jameson Management – May 12, 2011 The world around us is changing, and it’s changing rapidly. As consumer (patient) needs and demands change, so too must the way you interact with them. In many cases, this means introducing new technologies into your case presentation. If you’re already using digital tools for [...]

Considerations for your reception area – think Starbucks

This is probably the weirdest blog entry I’ve posted, but, I feel it has merit.  We have looked at retail stores and wondered what it is that makes people feel comfortable and hang around and have tried to emulate that feel in our reception area. No chairs lined up against a chair rail on the [...]

The mother of all dental internet marketing mavens….

Was doing a search on the topic of SEO/Search Engine Optimization for a blog entry and came across a website that truly encompassed every conceivable facet of web based marketing and landing #1 or #2 on a GOOGLE search.  We seriously ain’t in Kansas any more Toto….this is the new world of being a dental [...]

Is Groupon right for your practice? IPO may value company at 20 billion

Yes, that’s billion with a B……Dr. Evil From Dr. Bicuspid – by Dan Tynan – May 11, 2011 The first time Chris Bowman, DDS, offered a Groupon deal — an at-home whitening service for just $77 — more than 200 new patients signed up. Image via Wikipedia But nearly 90% of those who showed up [...]

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Catherine Wilson

Catherine Wilson

Catherine is an award-winning journalist and Editorial Director of Oral Health Journal. She oversees a 17-person editorial board and 16 contributing consultants for Oral Health. She is on the advisory committee for George Brown College’s Dental Hygiene Program.
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