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Tag: marketing

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Took the cloud less than a year, watch for OLEDs to change the design of the treatment room of tomorrow or today

Less than a year ago, a cloud was something that was either a harbinger of a Georgia Okeefe retrospective or a potentially ruined golf game, which frankly, already ruins a good walk in the woods and pollutes the aquifiers with the chemicals used to keep fairways and greens green (it’s green they say on the [...]

Dentists turn to marketing after getting brush-off from patients REDUX

Posted this a while back…. http://blogohj.oralhealthjournal.com/2011/12/dentists-turn-to-marketing-after-getting-brush-off-from-patients.html Mississauga Dentist Increases Oral Cancer Awareness Dr. Brian Kaplansky, dentist in Mississauga, offers early oral cancer detection with new technology. http://www.healthcareglobal.com/press_releases/mississauga-dentist-increases-oral-cancer-awareness Less than 30 years ago, the RCDSO would come after you in Ontario for marketing…..in the words of the John Mayer – we keep waiting for the world [...]

Dentists turn to marketing after getting brush-off from patients

From the Los Angeles Times – you just know the Kardashians are all over this like a fat kid on a smartee – Kris Jenner is smelling reality TV show with Kim, Kourtney and the other clones dressed up in Playboy bunny assisting uniforms…with cute little Gucci tool belts…. T Image via Wikipedia he economic [...]

Blogging, Branding, and Bringing in New Patients

From Modern Dental Practice Marketing Are you puzzled by blogging and branding? Wondering how marketing evolved from Yellow Pages ads to search engine optimization? You aren’t the only one. The marketing world has changed dramatically in the past decade! But there’s hope. You can get on the modern marketing bandwagon and bring in new patients. [...]

For those of you who truly think outside the box!!!

Forget websites, forget social media/networking…….BE CLEVER, BE UNIQUE http://www.youtube.com/user/samsungmobileusa Watch this YOU TUBE clip and then ask yourself; if I change the product to say SMILES….line of folks waiting to get into a “dental office” – one incredibly cool guy and gal walking down the street smiling and laughing – outside the line, close up [...]

Dentists grinning as demand for new smiles soars

From the Land of OZ IT WAS once the essential beauty feature for celebrities obsessed with appearance. But that dazzling white smile has moved beyond the Hollywood hills and into the Australian suburbs. Read more: and before you read below Read more: However,this is a more personal entry,one of concern. I was driving to Tim’s [...]

BlogWorld Expo Features Social Media In Health Care

If you’re reading this, you’ve been blogged Social media has changed the landscape in health care.  Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get [...]

New Dental School features 18 year degree program – you’re only 1.8 million in debt when you finish

Yup in addition to the traditional four year dental degree with the inclusion of a one year residency, the DeVry University Doctor of Dental Surgery is now offering post graduate degree extensions for dentists in Business and Management, Engineering and Information Sciences, Media Arts and Technology and Network and Communications Management. Not only can you [...]

Relationship marketing

By Bridget Conway from Dental Tribune International I bet when you first glanced at the title of this article, you might think… “Hygiene, relationship marketing? Help me connect the dots.” Especially in our profession, developing a relationship — a rapport — is critical to our success and our patients. Think about the definition below and [...]

Dental news network – from the ADA – in Canada – ??

Billboard, bus or radio marketing – I think not. VIDEO ON THE INTERNET – that’s the ticket. http://vimeo.com/28786200 Related articles Electronic dental lab prescriptions report available for comment (blogohj.oralhealthjournal.com) FBI forensic course to convene in California (blogohj.oralhealthjournal.com) Dr. Bicuspid – Leaders in Dentistry: A conversation with Dr. Joel Weaver (blogohj.oralhealthjournal.com) Growing Mature Dental Practices with [...]

Sometimes a great notion or an electric cattle prod….

Most dental companies have woken up to the power of social media/networking. They understand that viral marketing is as effective perhaps more so than real time events. Neither contraindicates the other, but together they offer a synergy the dental industry has never seen before. Would that most could see the value of social networking, discussion [...]

Protected: The Brits are known for more than funky hats and rioting in the streets

There is no excerpt because this is a protected post.

A rose by any other name would smell as sweet…

So you want to name your dental practice with something other than the word SMILE??? A quick story: a business partner and I decided to create a private medical business to help private fee physicians and patients better connect, and to deliver basic private medical practice administrative services. We wanted to use a business name [...]

Marketing on You Tube…….are you ready for your closeup Dr. DeMille?

Random sampling of Canadian dentists and their 15 minutes of fame.

Going mobile – dental marketing

From Rosemont Media A recent study from comScore, Inc. provides a breakdown for the composition of smartphone owners by age in the U. S. As the demand for mobility continues to expand, mobile website design and mobile dental marketing is quickly becoming an essential ingredient in a successful online presence for your cosmetic dentistry practice. [...]

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Catherine Wilson

Catherine Wilson

Catherine is an award-winning journalist and Editorial Director of Oral Health Journal. She oversees a 17-person editorial board and 16 contributing consultants for Oral Health. She is on the advisory committee for George Brown College’s Dental Hygiene Program.
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