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Are Dentists’ Facebook Fans Local?

From Modern Dental Practice Management

Some interesting information hit my email box this morning, thanks to Dr. Emmott’s blog. An article at www.pcmag.com tells us “Most Facebook Fans of Small Businesses Aren’t Local, Study Finds.” I know that’s the case with the MDPM Facebook page. We have fans from all over the globe — but we also have a client in Australia, so it’s to be expected. For a dentist, however, even if he has a patient from Australia or Timbuktu, you’d expect most of his Facebook fans to be local.

The study was conducted by Roost Local Scorecard, and it covered 800 small businesses on Facebook. Get this: For those surveyed, just 15% of fans were local.

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About author
Dr. Ken Serota, DDS, MMSc Author of over 70 publications, Ken has lectured on Endodontics and Implantology around the world. MMSc from the Harvard-Forsyth Dental Center in Boston, MA; Fellow of the Pierre Fauchard Academy. Ken is the founder of ROOTS – an online educational forum for dentists from around the world who wish to learn cutting edge endodontic therapy.
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