Philips Sonicare

Branding: Honour excellence not commodity

I’m in mourning at the resignation of Steve Jobs – it is the end of those who can effect change through passion.

When commentators list the most influential people of all time, Steve Jobs is usually right on top. And often Microsoft CEO Bill Gates isn’t even on the list.”

Please watch this early YOUTUBE vignette of what happened when Steve returned to APPLE and relaunched the APPLE brand. It will rock your world.  Marketing is about values, not service mix.  Time to rethink how you brand yourself to your client base.


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About author
Dr. Ken Serota, DDS, MMSc Author of over 70 publications, Ken has lectured on Endodontics and Implantology around the world. MMSc from the Harvard-Forsyth Dental Center in Boston, MA; Fellow of the Pierre Fauchard Academy. Ken is the founder of ROOTS – an online educational forum for dentists from around the world who wish to learn cutting edge endodontic therapy.
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