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Discover the power of the right words…….

Tuesdays with TransitionsThe vocabulary you use plays a powerful role in whether your patients choose to accept the treatment they need. In Transitions Group’s experience with coaching hundreds of dental practices across North America, we have found these key phrases to be very valuable:

We now know …
Latest research shows …
Dentistry is much more preventive oriented …
We are committed to continuing education …
Periodontal disease is the leading cause of premature tooth loss …
Periodontal disease is a bacterial infection …
80% of the population is affected with periodontal disease …
Three out of every four adults will have periodontal disease …
Your assessment shows …
We will assess the health of your mouth …
Your fee is $   .    . Will that be cash, credit, or debit?
The good news is …
You are in an active state of infection …
As your dental healthcare provider …
Your oral health requires …
We need to leave your therapy open-ended …
Some people heal from a cold in three days, others take a month …
The sequence of your treatment is important to achieve success with your healing …
You will jeopardize the successful results of your therapy by interrupting (prolonging) your treatment …
Together, with your home care …
Together, with your active therapy treatment performed by _______ and your home care program including daily plaque removal, you will be able to achieve a new level of gingival health …
In supporting you with your …
In reviewing your previous appointments …
The benefit that your plan allows …
The great news is your benefit is 50% …
What we find works well for our patients …
The doctor can see you at     __________    or    ____________                       A restoration that has outlived its usefulness …
We look forward to seeing you tomorrow at noon.
Dr. Adams is with a patient. This is Ann, Dr. Adams’ receptionist.
The doctor’s schedule is filled for today. However, he can see you on _____  Thank you for calling (caller’s name). How soon can you be here?
The doctor has had an interruption in his schedule..

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