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Oral Health - July 2016 IG

Addressing Changing Patient Preferences & Expectations

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EKWA Marketing

Differentiate Your Dental Website Content to Improve Search Rankings

The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of…

EKWA Marketing

Have You Aligned Your Dental Website with Facebook?

The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion…

Oral Health - June 2016 IG

6 Ways for Dental Brands to Master LinkedIn Marketing

EKWA Marketing

Two Vital Points to Remember for Online Dental Marketing

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website,…

Oral Health - May 2016 IG

Dental Content Optimization and Promotion

EKWA Marketing

Refrain from Using Outdated Dental SEO Tactics

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics…

Oral Health - April 2016 IG

How To Improve User Experience for Your Dental Practice Website

EKWA Marketing

Is your Dental Practice Information Safe Online?

Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web…

Oral Health - March 2016 IG

Top Tips for Dental Website Layout and Architecture

Oral Health - Feb 2016 IG

Call Tracking for Improved Marketing Benefits

EKWA Marketing

Significance of Meta Tags for Dental SEO

Meta tags represent one of the fundamental elements to help your website rank higher in search engine results. These SEO tags are divided into Title Tags and Description Tags, which essentially represent a…

Oral Health - Jan 2016 IG

Healthcare Marketing in the Connected Age

EKWA Marketing

Using Visual Impact to Captivate Your Target Audience

The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a…

EKWA Marketing

Content Marketing is Important – Here’s Why

EKWA Marketing

YouTube can help improve your Dental Website Traffic

  YouTube has emerged as a clear winner by far among various social networks, particularly when it comes to driving targeted traffic to your website and helping consumers make buying decisions. If you…

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