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Patient education
Tuesday's with Transitions

How Relevant Are You in Changing Times?

Change is everywhere and especially in dentistry.  How are you adapting to the changes and using them to be more relevant to your patients? Technology, as we all know, is revolutionizing what the…

Oral Health - July 2016 IG

Addressing Changing Patient Preferences & Expectations

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Two Vital Points to Remember for Online Dental Marketing

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website,…

Partners In Prevention 1

Changing The Model of Dental Customer Care

The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical…

Oral Health - May 2016 IG

Dental Content Optimization and Promotion

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The Patient Magic Ratio.. Part One

The key to improving patient satisfaction…… People are porous. They tend to absorb and reflect the atmosphere and motions around them. According to Nobel Prize-winning psychologist Daniel Kahneman, we experience approximately 20,000 individual…

EKWA Marketing

Is your Dental Practice Information Safe Online?

Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web…

Partners In Prevention 1

Bigger Patients — Bigger Problems

“People today are about 10 percent heavier than people were in the 1980s, even if they follow the exact same diet and exercise plans.” This was a disturbing conclusion of a recent study…

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Exceeding Patient Expectations

Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional…

Partners In Prevention 1

What Your Older Patients Are Thinking & Wanting

When I was surveying adults in the waiting rooms of dental practices in the UK some time ago, I wondered if these patients wanted to participate in the assessment of their future oral…

Modern vector template for your business project

5 Ways to Attract New Patients to your Practice

Modern vector template for your business project

Partners In Prevention 1

What your patients are reading!

What follows are excerpts from popular article in a leading international newspaper called the Guardian. This article shows how and why your older patients are now more informed about their oral health, and…

EKWA Marketing

How to Achieve High Rankings in Facebook Search?

With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing…

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The Patient is a CUSTOMER

Your critical area of focus… In today’s fast paced world of change, competition and customer (patient) sophistication, it is critical to focus on your service, reputation and referrals. Also critical, is to know…

Partners In Prevention 1

Blaming the victim versus looking in the mirror

A new report on early childhood caries in the UK shows how serious this disease really is: •Tooth extraction, mainly under General Anaesthesia (GA), is the main reason for hospital admissions of 5–9…

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Attitude Required for Collection Calls

How to maintain a good relationship with the patient  Making collection telephone calls is critical for past due amounts that are owed to the practice by the patient. The goal of your collection…

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