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EKWA Marketing

Differentiate Your Dental Website Content to Improve Search Rankings

The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of…

EKWA Marketing

Two Vital Points to Remember for Online Dental Marketing

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website,…

Oral Health - May 2016 IG

Dental Content Optimization and Promotion

EKWA Marketing

Refrain from Using Outdated Dental SEO Tactics

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics…

Oral Health - April 2016 IG

How To Improve User Experience for Your Dental Practice Website

EKWA Marketing

Is your Dental Practice Information Safe Online?

Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web…

Oral Health - March 2016 IG

Top Tips for Dental Website Layout and Architecture

Tips for Buying a Software Solution for your Dental Office

If you are planning to buy a software package to increase automation and improve the efficiency of operations at your dental office, consider the following tips: Choose a Web Based Package You will…

EKWA Marketing

Significance of Meta Tags for Dental SEO

Meta tags represent one of the fundamental elements to help your website rank higher in search engine results. These SEO tags are divided into Title Tags and Description Tags, which essentially represent a…

EKWA Marketing

Using Visual Impact to Captivate Your Target Audience

The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a…

EKWA Marketing

Content Marketing is Important – Here’s Why

EKWA Marketing

Avoid Negative SEO Tactics to Maintain Website Search Rankings

Search ranking algorithms of leading search engines such as Google and Bing have become highly sophisticated in recent years. It is no longer a wise move to indulge in negative SEO tactics in…

Online Reviews Matter – 5 Steps To An Improved Brand Image

Is your Dental Practice Ready for Digital Transformation?

A majority of large, medium and small organizations as well as professional practices have recognized the importance of digital transformation to stay ahead in the information age. It is time to take a…

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The “Third” Wheel

As many dentists are well aware, there are numerous integrated technology systems that are part of the modern dental practice. Few will argue that the Practice Management Software (PMS) is the most important…

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Don’t Put the Cart Before the Horse

Close to 50% of all dentists in North America are using digital x-rays, either hard sensors or phosphor plate systems. While we tend to spend a lot of time agonizing over the choice of which…

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