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Create a Dental Blog to Increase Your Site Viewership

The demand for dental treatments is rising with an increasingly aging population, but the competition is also growing at a similar pace. In an Internet and mobile centric world, marketing has become affordable,…

EKWA Marketing

Millennial Marketing – Connecting with the Digital Generation

Tuesday's with Transitions

The Building Blocks For a Well-Run Dental Practice

One of the most common downfalls of many dental practices is the lack of clear roles and responsibilities.  Often, team members know what needs to be done but there is quite a bit…

Tuesday's with Transitions

How Relevant Are You in Changing Times?

Change is everywhere and especially in dentistry.  How are you adapting to the changes and using them to be more relevant to your patients? Technology, as we all know, is revolutionizing what the…

Oral Health - July 2016 IG

Addressing Changing Patient Preferences & Expectations

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EKWA Marketing

Differentiate Your Dental Website Content to Improve Search Rankings

The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of…

EKWA Marketing

Have You Aligned Your Dental Website with Facebook?

The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion…

Tuesday's with Transitions

Reducing Cancellations & No Shows

DOWNTIME: What happens when patients cancel or just fail to show up? This is especially a problem in hygiene (which patients often skip because, after all to them, “It’s just a cleaning”), but…

Oral Health - June 2016 IG

6 Ways for Dental Brands to Master LinkedIn Marketing

EKWA Marketing

Two Vital Points to Remember for Online Dental Marketing

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website,…

Partners In Prevention 1

Changing The Model of Dental Customer Care

The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical…

Oral Health - May 2016 IG

Dental Content Optimization and Promotion

EKWA Marketing

Refrain from Using Outdated Dental SEO Tactics

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics…

Oral Health - April 2016 IG

How To Improve User Experience for Your Dental Practice Website

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The Patient Magic Ratio.. Part One

The key to improving patient satisfaction…… People are porous. They tend to absorb and reflect the atmosphere and motions around them. According to Nobel Prize-winning psychologist Daniel Kahneman, we experience approximately 20,000 individual…

EKWA Marketing

Is your Dental Practice Information Safe Online?

Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web…

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