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EKWA Marketing

Two Vital Points to Remember for Online Dental Marketing

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website,…

Partners In Prevention 1

Changing The Model of Dental Customer Care

The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical…

Oral Health - May 2016 IG

Dental Content Optimization and Promotion

EKWA Marketing

Refrain from Using Outdated Dental SEO Tactics

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics…

Transitions Group North America - logo

The Patient Magic Ratio.. Part One

The key to improving patient satisfaction…… People are porous. They tend to absorb and reflect the atmosphere and motions around them. According to Nobel Prize-winning psychologist Daniel Kahneman, we experience approximately 20,000 individual…

Oral Health - March 2016 IG

Top Tips for Dental Website Layout and Architecture

Tuesdays with Transitions

Key Phrases for Case Acceptance

Discover the power of the right words……. The vocabulary you use plays a powerful role in whether your patients choose to accept the treatment they need. In Transitions Group’s experience with coaching hundreds…

Tips for Buying a Software Solution for your Dental Office

If you are planning to buy a software package to increase automation and improve the efficiency of operations at your dental office, consider the following tips: Choose a Web Based Package You will…

Partners In Prevention 1

If they can introduce value-based cancer care, is value-based dental care far behind?

A recent article in the New England Journal of Medicine summarized various initiatives in the US to improve the delivery of cancer care by examining all procedures (including drugs) for: safety, effectiveness, patient-centeredness, timeliness,…

Oral Health - Feb 2016 IG

Call Tracking for Improved Marketing Benefits

EKWA Marketing

Significance of Meta Tags for Dental SEO

Meta tags represent one of the fundamental elements to help your website rank higher in search engine results. These SEO tags are divided into Title Tags and Description Tags, which essentially represent a…

Partners In Prevention 1

Turning the Corner on Chronic Disease Management

The number of new cases of diabetes in the US declined to 1.4 million in 2014 from 1.7 million in 2008, according to a report from the CDC. The report stated that an…

Oral Health - Jan 2016 IG

Healthcare Marketing in the Connected Age

EKWA Marketing

Using Visual Impact to Captivate Your Target Audience

The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a…

Partners In Prevention 1

Boomer debt and visits to the dentist

Each day in North America, about 11,000 Baby Boomers retire. Most have no dental plan, most are taking more than 3 medications daily for chronic diseases and thereby are experiencing dry mouth, and…

Partners In Prevention 1

Identifying high risk adults for more preventive care

A new review of dental studies found that traditional risk factors for caries in adults are wanting in terms of accuracy. The best conventional predictors are recent experience with this disease and salivary…

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