Philips Sonicare
Marketing strategies
EKWA Marketing

Millennial Marketing – Connecting with the Digital Generation

EKWA Marketing

Focus on Building Patient Loyalty at your Dental Practice

While many aggressive dental marketers have a single minded goal to gain new patients for a dental practice, only a few realize that retaining patients and winning loyalty matters more in the long…

Tuesday's with Transitions

Patients Need A Reason to Return…

What is the number one reason why patients do not return for their hygiene visits?  Doctors and team members: if you don’t know, you need to find out! We’ve all heard the excuses; illness,…

EKWA Marketing

Differentiate Your Dental Website Content to Improve Search Rankings

The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of…

Tuesday's with Transitions

Reducing Cancellations & No Shows

DOWNTIME: What happens when patients cancel or just fail to show up? This is especially a problem in hygiene (which patients often skip because, after all to them, “It’s just a cleaning”), but…

Oral Health - June 2016 IG

6 Ways for Dental Brands to Master LinkedIn Marketing

EKWA Marketing

Two Vital Points to Remember for Online Dental Marketing

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website,…

Oral Health - May 2016 IG

Dental Content Optimization and Promotion

EKWA Marketing

Refrain from Using Outdated Dental SEO Tactics

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics…

Oral Health - March 2016 IG

Top Tips for Dental Website Layout and Architecture

Tuesdays with Transitions

Key Phrases for Case Acceptance

Discover the power of the right words……. The vocabulary you use plays a powerful role in whether your patients choose to accept the treatment they need. In Transitions Group’s experience with coaching hundreds…

Tips for Buying a Software Solution for your Dental Office

If you are planning to buy a software package to increase automation and improve the efficiency of operations at your dental office, consider the following tips: Choose a Web Based Package You will…

EKWA Marketing

Significance of Meta Tags for Dental SEO

Meta tags represent one of the fundamental elements to help your website rank higher in search engine results. These SEO tags are divided into Title Tags and Description Tags, which essentially represent a…

Oral Health - Jan 2016 IG

Healthcare Marketing in the Connected Age

EKWA Marketing

Using Visual Impact to Captivate Your Target Audience

The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a…

EKWA Marketing

YouTube can help improve your Dental Website Traffic

  YouTube has emerged as a clear winner by far among various social networks, particularly when it comes to driving targeted traffic to your website and helping consumers make buying decisions. If you…

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