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New Rules of Marketing, Part 1

So, you’re the owner of a dental practice and you are trying to figure out the best steps to get on to Facebook to drive new patients. It can be a daunting task…

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Answering Difficult Patient Questions with Great Answers

ANSWERING TOUGH PATIENT QUESTIONS WITH GREAT ANSWERS Why do I have to pay for an examination? In a clinical exam, the doctor diagnoses not just tooth decay and gum disease, but she looks…

H-bomb testing at Bikini atoll

The power of social media

I sincerely hope that the reason for sharing this YOU TUBE video with dentists is understood. We are so incredibly fortunate to do what we do.  We are autonomous, even the insanity of…

Woman Stealing Handbag full of Money

Most dental practices will encounter fraud

By Robert Selleck, January 17, 2012 – Dental Tribune America LITTLETON, Colo., USA: The potential for embezzlement and theft is a problem no business is immune to. And research shows that smaller businesses…

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I wouldn’t touch that with a ten foot poll is actually an intriguing concept…

The following is from Dr. Bicuspid – they did a poll on the following topics to provide a “Golden Globes, Emmy, Tony, Oscar” style overview of the profession and the industry. It’s clever…

Dentists ready for eHealth surgery

Please read this very carefully – I’ve been encouraging the folks on the committee to mandate encryption of records and communication in Ontario to step out from behind the curtain with no real…

There is a god; we made the New York Times Sunday Review

IT’S become commonplace to criticize the “Occupy” movement for failing to offer an alternative vision. But the thousands of activists in the streets of New York and London aren’t the only ones lacking…

Protected: And I thought it was just drill, fill and bill….

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Thus spake Zarathustra

Something to ponder and consider: Collegial: The ability to obtain literally immediate information on a product, a piece of equipment, on a treatment plan is simply unachievable in a practice environment where answering…

Protected: The day is coming, and soon, where the operator and the patient may well switch places

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Copy genius – Apple anniversary surprise amounts to unveiling of 2.0 in-store experience

I want you to imagine there was a website which archived individual programs, animations, videos, graphics et al for your usage, by licensing and download. It exists in medicine –      …

Advertising for Dental Personnel is an Artform

From Dental Care Tips & News from the The Dental Heroes by Deb Roberge Creating effective ads to attract the “right” candidates for your specific practice is something that will not only assist…

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