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Oral Health - Feb 2016 IG

Call Tracking for Improved Marketing Benefits

Partners In Prevention 1

The Silent Issue of Dental Affordability

One silent issue in the dental industry is affordability. Surgical care is so expensive that it has restricted dental visits over the past few years and, in turn, driven down dental incomes by…

Partners In Prevention 1

Turning the Corner on Chronic Disease Management

The number of new cases of diabetes in the US declined to 1.4 million in 2014 from 1.7 million in 2008, according to a report from the CDC. The report stated that an…

EKWA Marketing

Using Visual Impact to Captivate Your Target Audience

The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a…

Partners In Prevention 1

Identifying high risk adults for more preventive care

A new review of dental studies found that traditional risk factors for caries in adults are wanting in terms of accuracy. The best conventional predictors are recent experience with this disease and salivary…

Tuesdays with Transitions

Do Your Patients Own Their Oral Health?

Help patients say “yes” to the treatment they need…. How would it be if all our patients accepted our treatment recommendations without having to be pressured, without stress or rejection? Why do dental…

EKWA Marketing

Content Marketing is Important – Here’s Why

EKWA Marketing

YouTube can help improve your Dental Website Traffic

  YouTube has emerged as a clear winner by far among various social networks, particularly when it comes to driving targeted traffic to your website and helping consumers make buying decisions. If you…

Falls by the elderly and poor oral health

A new study reports that nearly half of falls by older folks are caused by an infection. Falls are one of the leading cause of death for those over 75 years of age,…

Tuesdays with Transitions

8 Things Dentists Misunderstand About Embezzlement

Could it happen in your practice? A common topic for our speakers is what dentists misunderstand about embezzlement. Here is our list: MYTH #1 — Embezzlers only steal cash, and it is difficult…

Partners In Prevention 1

Safety concerns in dentistry?

Two reports crossed my desk recently, which raised some possible serious concerns about how we go about delivering dental care. First, a report suggests that anaesthetics are linked to permanent tooth failure in…


5 Steps to Robust Social Media Marketing Program

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Exceeding Patient Expectations

Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional…

Partners In Prevention 1

The persistence of high dental spending

More studies are showing that a small segment of the community needs medical care on an ongoing basis.  This pattern is called persistent care and it seems to be associated to those with more…

EKWA Marketing

Webinars Can Serve as a Useful Online Dental Marketing Tool

A research conducted by the Content Marketing Institute (CMI) in 2013 revealed that webinars are the third most effective online marketing tool. Webinars can deliver real-time content and engage the interest of the…

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The New Patient Call

Turning inquiries into appointments.. Dental  administration team members are truly the “Directors of the First Impression” for new patients, and they have approximately 17 seconds to “make it or break it.” Many new…

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