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Oral Health - July 2016 IG

Addressing Changing Patient Preferences & Expectations

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EKWA Marketing

Have You Aligned Your Dental Website with Facebook?

The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion…

Partners In Prevention 1

Where is dentistry going? A chain of prevention practices.

Three news items crossed my desk in the past month. All seem to point to a future for dentistry which features more specialization around managing the cause of poor oral health. One news…

Partners In Prevention 1

Uber’s Message for Dental Care

The March 3, 2016 edition of the New England Journal of Medicine has a provocative article called “Uber’s message for healthcare”. The thrust of this article is summarized below by the Kaiser Foundation:…

Partners In Prevention 1

Smarter shopping for dental care — does it really happen?

A new report shows that more user-pay has little influence on comparison shopping for medical care.  Even with “skin in the game” via high-deductible health plans, Americans did not normally seek out cheaper…

Partners In Prevention 1

The Silent Issue of Dental Affordability

One silent issue in the dental industry is affordability. Surgical care is so expensive that it has restricted dental visits over the past few years and, in turn, driven down dental incomes by…

Tuesdays with Transitions

Do Your Patients Own Their Oral Health?

Help patients say “yes” to the treatment they need…. How would it be if all our patients accepted our treatment recommendations without having to be pressured, without stress or rejection? Why do dental…

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The New Patient Call

Turning inquiries into appointments.. Dental  administration team members are truly the “Directors of the First Impression” for new patients, and they have approximately 17 seconds to “make it or break it.” Many new…

Partners In Prevention 1

Getting ready for the grey hairs

“British Columbia’s population now has 31 people 65 years old or over for every 100 working-age persons. In a decade, the ratio will be 41 to 100. Ten years later, in 2035, the…

Partners In Prevention 1

Floss or Brush First?

Essentially, we don’t know which hygiene procedure should be done first, nor for that matter, whether flossing has any preventive effect on dental decay. Read this quick review by the New York Times…

Partners In Prevention 1

The BIG issue: Affordability

A recent survey of American adults found that 1 in 4 did not purchase needed dental care last year, because they couldn’t afford this service. Dentistry was, amongst all healthcare services, the least…

Tuesdays with Transitions

Presciption for us ALL!!

This may be habit forming … I have to share the prescription I received last week from my medical doctor upon completion of my annual physical examination. My doctor stated that he was…

Partners In Prevention 1

A new pitch to your community?

Are we beginning to see a change in how dentistry is pitching itself to the community? Perhaps, if this ad in a local newspaper is indicative. The ad says a lot and very…

Partners In Prevention 1

How loyal are patients to their dentist?

In the US, there has been a surprising level of shopping and switching health care insurance plans during this second season of renewals under Obamacare. Almost 1 in 3 changed plans on the…

Partners In Prevention 1

My community’s struggle to access dental care

My community newspaper recently featured a story about an overload of patients visiting a non-profit community dental clinic. The irony of this story is that most dentists in my community have fewer and…

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