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Governance

What Every Dental Office Needs to Know About CASL Before July 1, 2017

If you are communicating with your patients through email, social media and text messaging, you need to know the rules.  There is a legislation that has a direct affect on dental offices, it…

Tuesday's with Transitions

How Relevant Are You in Changing Times?

Change is everywhere and especially in dentistry.  How are you adapting to the changes and using them to be more relevant to your patients? Technology, as we all know, is revolutionizing what the…

Oral Health - July 2016 IG

Addressing Changing Patient Preferences & Expectations

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EKWA Marketing

Have You Aligned Your Dental Website with Facebook?

The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion…

Tuesday's with Transitions

Reducing Cancellations & No Shows

DOWNTIME: What happens when patients cancel or just fail to show up? This is especially a problem in hygiene (which patients often skip because, after all to them, “It’s just a cleaning”), but…

Oral Health - June 2016 IG

6 Ways for Dental Brands to Master LinkedIn Marketing

EKWA Marketing

Two Vital Points to Remember for Online Dental Marketing

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website,…

Partners In Prevention 1

Changing The Model of Dental Customer Care

The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical…

EKWA Marketing

Refrain from Using Outdated Dental SEO Tactics

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics…

Partners In Prevention 1

But what about the adults?!

A new American website called End Cavities is actively promoting prevention of dental decay in children. This website is organized by the Children’s Dental Health Project and it is well done and very…

Partners In Prevention 1

Where is dentistry going? A chain of prevention practices.

Three news items crossed my desk in the past month. All seem to point to a future for dentistry which features more specialization around managing the cause of poor oral health. One news…

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Patient Magic Ratio: Part Two

4 ways to enhance patient satisfaction…… Patient communication is more likely to succeed when there are more positive interactions than negative interactions. Luckily, we as humans have a unique ability to turn negative…

EKWA Marketing

Is your Dental Practice Information Safe Online?

Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web…

Partners In Prevention 1

Uber’s Message for Dental Care

The March 3, 2016 edition of the New England Journal of Medicine has a provocative article called “Uber’s message for healthcare”. The thrust of this article is summarized below by the Kaiser Foundation:…

Oral Health - March 2016 IG

Top Tips for Dental Website Layout and Architecture

Tuesdays with Transitions

Key Phrases for Case Acceptance

Discover the power of the right words……. The vocabulary you use plays a powerful role in whether your patients choose to accept the treatment they need. In Transitions Group’s experience with coaching hundreds…

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